Study in Space
I arranged the elements and adjusted the paragraph text and box image size to create more negative space. Once I did this, the top area of the page seemed to have more room to breathe.
I adjusted the text “Buy Bitcoin with Credit Card” and increased the size of the “CREATE ACCOUNT” button to emphasize the business goal for this page, which was to get users to create an account.
The text on the bottom of the page was increased and arranged with equal margins to create a cohesive look.
Study in Scale
To create a more readable experience for the user, I moved the calculator to the right of the text, introducing the context before the calculator tool and improving the flow.
I also removed the extra-large whitespaces by enlarging the text and elongating the calculator horizontally. I also increased the line space in the text below to enlarge the paragraph scale, thereby balancing out the white space.
I applied the golden ratio principle when making these adjustments, which helped to enhance the flow of information.
Study in Repetition
Similar visual elements represent equivalent information for the “Suggested Projects, Activities, and Top Earners” categories. The consistent styles of these separate categories are distinctive, as seen in the visual containers of information text and images that collectively form a box of their own.
A more intuitive way to simplify the visual language used on the screen is to prioritize one primary action by making it visually prominent and reducing the redundancy of color, shape, and size of different functional elements. I think that it is important to use consistent visual cues to indicate consistent behaviors. Not doing this may overwhelm users or cause them to overlook significant differences.
I think the space between “Activity” and “Top Earners” could have been decreased from the previous “Proximity” version of this project, so I increased the shapes and elements, made the two categories, and placed them closer together to eliminate the white space between them.